Competitive clarity for founder-led B2B companies

I turn messy competitor noise into a short, decision-ready brief.

Especially relevant when competitive positioning starts influencing real decisions.

The analysis focuses on how your actual competitors position themselves — and where that positioning is real, copied, or irrelevant.

  • Identify your real competitive set (not just “category alternatives”)

  • Separate real differentiation from commodity claims and strategic noise.

  • Explicitly call out what not to react to — and where founders usually waste time and resources

Intended for internal use by founders and product teams — not as customer-facing material.

The result: fewer reactive decisions — and more focused bets that actually matter.

Designed for founder-led B2B companies (10–100 employees) that need clarity fast — without hiring a full-time analyst.

If this sounds relevant, email me at [email protected]